Tinder’s user that is gamelike enticed over looked users, generated quick portion development, and eventually displaced industry incumbents.
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An analysis for the U.S. mobile dating application industry from the inception in 2007 to its phenomenal shakeout in 2013 demonstrates that Tinder changed the overall game — quite literally. As with other instances of industry interruption, dating app upheaval illustrates that newcomers have to compete by transforming noncustomers into clients in the place of challenging incumbents when it comes to established mainstream market. The opportunity to overthrow incumbent competitors, our research shows that altering the user experience for an overlooked market segment, not technology, is the key success driver for industry disruption although emerging technologies may allow newcomers.